Strategic Management

Subject and Purpose of the Course:

In the globalization era we live in, rapidly changing environmental conditions create extremely dynamic and uncertain external conditions for businesses and all organizations.

These dynamic conditions constantly create new opportunities and threats for businesses.

In the face of these opportunities and threats, businesses conduct various situational analyses to survive in their environment, develop strategies, and thereby strive to achieve a superior/advantageous position over their competitors.

In other words, for businesses to survive, they need to provide competitive advantage over their rivals and make this sustainable in the long term.

In this course, the strategies and related methods necessary for businesses to continue their existence in the long term will be discussed and examined.

COURSE SCOPE:

The Strategic Management course is designed for students studying in the Management department.

The course provides integration of the business's functional areas into realistically applicable business situations. The course addresses the strategic management process. This process begins with strategy formation at the corporate level, business level, and functional level.

The second stage covers strategy implementation and control, which includes organizational design, management control systems, and resource management topics.

COURSE LEARNING OUTCOMES:

Students who successfully complete this course will:

• Gain strategic thinking capacity on "How a business can be positioned and achieve sustainable competitive advantage and how the company's strategy can be implemented and successfully realized."

• Acquire skills in conducting strategic analysis in different industry areas and competitive environments.

• Formulate and implement strategies at different levels, carefully consider strategic options and evaluate alternatives, and learn to make strategic decisions on how to implement them successfully.

• Gain the ability to manage organizational processes where strategies are created and realized, and develop confidence in fulfilling the duties of strategy makers and implementers.

• Learn the relevant management literature and undertake the opportunity and desire to develop the literature.

• Acquire research and analysis skills.

TEACHING METHOD:

The relevant course will be conducted as follows:

Lectures
Case study analyses
Discussion groups
Student presentations and assignments (paper writing)

Assessment of Students' Knowledge

If a student fails to attend 8 double hours of the 60-hour course during the semester without valid excuse, they will be deprived of the daily activity points given by the instructor. The right to participate in the exam is retained.

In accordance with the course hours mentioned above, a student who misses more than 8 double hours without valid excuse loses the right to participate in the exam.

During the semester, colloquiums worth 10 points each will be held 3 times every 5 weeks - at the end of weeks V, X, and XV. Students who score below 18 points from the conducted colloquiums lose the right to participate in final exams. Students who score 18 points or above are admitted to final exams. The maximum points a student can earn in the final exam equals 60. Students who score below 31 points in the final exam are evaluated as unsatisfactory.

Based on the total amount of points accumulated during the semester (academic year) for a specific subject, students' knowledge is evaluated as follows:

• "unsatisfactory" - below 50 points (including 50 points);

• "satisfactory" - 51-60 points;

• "sufficient" - 61-70 points;

• "good" - 71-80 points;

• "very good" - 81-90 points;

• "excellent" - 91-100 points.

Daily assessment is conducted by the instructor teaching the subject, taking into account the student's attendance, preparation of lecture materials, organization and comprehension of them, behavior during the course, etc.