There is no progress without innovation! In today's business, innovation is no longer an option, but a necessity. But how can these innovative approaches be applied to small and medium-sized businesses? At the 4th INNOVATIVITY TALKS organized by INNOVATION MANAGEMENT AND TRIZ INSTITUTE , we talked about the book "Innovative Activity in Small and Medium Business" prepared within the grant competition of Kiçik və Orta Biznesin İnkişafı Agentliyi "Science, education, research and support" projects.

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What will you find in this book?

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🔹 The importance of innovation in small and medium businesses and a short glossary of the term innovation.

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🔹 Innovative strategies: Unique approaches we can apply to marketing and management in innovative entrepreneurship to stand out and gain competitive advantage in the market.

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 🔹 Future Trends: The latest innovation trends and technologies to prepare you and your business for the changing business environment of the future.

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🔹 Find in-depth knowledge and practical advice on the impact of digital transformation on business.

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Who is it for?

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📈 Small and medium business owners

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📈 Startup founders

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📈 Business managers and leaders

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 📈 Innovation and development enthusiasts (Marketing, manager, business development, etc.)